When I think
about how social media has expanded and changed over the last ten years I am
glad I have grown with it and not after it. Once I am a certified speech and
language pathologist I will use social media to research, network, advertise,
counsel, and treat clients. While there are some cautions in using the world
wide web, social media can be beneficial to my field of practice, help me grow
my business, find ideas, and build networks. Thankfully, I am part of an era,
that while I’ve had to continue to use various engines of social media to keep savvy, my experiences with them have been a simple yet awakening path
to the many benefits and disadvantages such access provides to the world.
Several years
ago I set up a Facebook account to establish connections with my high school
and college friends. A few months after that I realized my distance family and
I can also connect, share pictures, and daily information. This was the best
idea!!! Until one day I changed my relationship status from committed to single
and at least 25 people contacted me to see how I was feeling. I knew something
was odd but didn’t understand where this sudden curiosity in my personal life
aroused from. A friend who I confided in said “well you changed your
relationship status on Facebook”. Until then I had no idea of the power of social
media!
That somewhat
pivotal moment in my life opened my eyes to how social media is available to
the public. What you post online could be the cause for you being dismissed
from a company, the reason you were not hired, and in some cases even law
enforcement conducted investigations. And as my luck would have it, an ex-coworker
was on the FBI’s top ten most wanted list for child molestation. My immediate
concern was “is he my friend on Facebook?” Thank God he was not. After that I scavenged over
500 list of names on my list of “friends” and reduced the number to less than
200. My account became private and my daily posting halted; I accessed my
account about three times a year. I became the aunt that looked at my nieces
and nephews accounts with awe…“how can they post such things, don’t they know
this is available to the public?” Consciously, I was careful of any posting,
response, or “like” vote. Just as I scrutinized my loved ones, I knew I could
be under a microscope just the same.
My education and
search for a new job has pushed me back into a daily use of the internet and
social media. Through school I was assigned to view videos on “YouTube” and register
on websites which regularly post information, host blogs, give workshops, and
connect people with similar interests. I also posted presentations on the
internet and built webpages with classmates as a group project. I also had the
opportunity to have mentoring sessions via “Skype” to discuss treatment
strategies and evaluation procedures. My “social media” outlet became anything
but social. I set up a “Linked-In” account for networking and job search reasons,
“liked” pictures on “Pinterest”, and read articles on Facebook regarding topics
of interest on Teachers College of Columbia University and Western Kentucky
University (WKU). Considering the fact that I will be looking for a job, I
conducted “Google” searches for my name “Anel Martinez” and reviewed websites
that possibly had any information on me. Luckily as odd as my name, and that there
are hundreds of Anel Martinez’, none had anything that would represent me in a
bad way. As I started my final semester at WKU, I posted my resume online, and
on more than one social networking site.
Venturing back
into the realm of “social media” I realized that I must make an effort to
access several different sites and on a daily basis. Aside from taking extra
care in scrutinizing what a “like” vote, comment, or association to a person or
organization can have on my reputation, in order to keep up to date with this
vastly changing and growing media outlet, I have to access many different sites
regularly. This can be time consuming. On the positive side, there is so much
information available on the internet and at no cost. When I had no idea what an
oral motor evaluation entailed I searched for it on YouTube. I saw many
complete oral evaluations, oral motor exercises, bedside dysphagia evaluations,
and cases of people who stutter to name a few. In addition to following
parents’ questions, comments, and/or blogs, treatment methods/procedures, I was
able to look up videos of children on the spectrum. On “Pinterest” I can look
for lesson plan ideas/activities and save them by clicking “like”. I can follow
people, groups, and organizations by simply registering on a site.
With social media I
believe there is a lot of opportunity to grow the business, network, and
service clients around the world. For example, I recently heard of providing
speech and language services via a webcam. As noted on the American Speech
Hearing Association (ASHA) website: “Telepractice offers "the potential to
extend clinical services to remote, rural, and underserved populations, and to
culturally and linguistically diverse populations." Within the next couple
of weeks I will be observing exactly this; telepractice with bilingual SLPs
treating clients in Bolivia. With a computer, internet access, and an account
(i.e., Skype) a therapist can provide services for clients around the world. I
anticipate using several forms of social media, such as the ones I previously
mentioned, professionally. I would use as many aspects of social media to my
benefit to network, advertise, and collect resources. I do not believe social
media is the end all, be all however it is another important piece of the
puzzle. And while keeping up to date with the vast array of outlets, at the
end of the day, anyone who wants to succeed at what they do has to put time and
effort into their profession.